OpenAds

Advertising Ecosystem

• Advertiser – wants to advertise a product
• Agency – creates the ad components for Advertiser
• Vendor – hosts and serves ad components for Agency
• Publisher – provides the pages on which ads appear

OpenAds.NET: Open Advertising Service Network, 一个开放的Advertising Networks

OpenAds 将由 Scala + Apache Spark 构建。(2014.07.14)

OpenAds 目前基于 OpenX 构建.

OpenAds需要更多人的参与和分享 :)

http://www.facebook.com/ads 的思路值得借鉴

Google 广告系统包括以下几个部分:

项目

• RTBkit

文档

• Building a Fully Integrated Marketing Plan

图集

• 

  浪淘沙

• 

  百度推广管理平台账户结构

链接

• http://openads.net
• http://www.adroll.com/
• 如何写好广告文案
• Tracking Preference Expression (DNT)
• RTBChina