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OpenAds
来自开放百科 - 灰狐
(版本间的差异)
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(未显示1个用户的39个中间版本) | |||
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− | Advertising Ecosystem | + | OpenAds Advertising Ecosystem |
[[Image:Advertising-Ecosystem.png]] | [[Image:Advertising-Ecosystem.png]] | ||
*Advertiser – wants to advertise a product | *Advertiser – wants to advertise a product | ||
第6行: | 第6行: | ||
*Publisher – provides the pages on which ads appear | *Publisher – provides the pages on which ads appear | ||
− | + | ==简介== | |
+ | [[文件:Elixir-logo.png|right|Elixir]] | ||
+ | [[文件:Erlang-logo.png|right|Erlang]] | ||
+ | [[文件:Matomo-logo.png|right|Matomo]] | ||
+ | [[文件:Revive-adserver-logo.png|right|Revive Adserver]] | ||
− | + | 商业的本质是[[灰狐推荐|推荐]],广告其实就是推荐服务,推荐商品、服务、价值给用户。 | |
− | OpenAds | + | OpenAds.NET powered by [[Elixir]], [[Erlang]] and [[erlang ecosystem]].(2022.10) |
− | + | OpenAds 基于 [[Revive Adserver]] 分发 OpenAds 开源广告套件。 | |
+ | OpenAds.NET: Open Advertising Service Network, 一个开放的[[Advertising Networks]] | ||
+ | |||
+ | OpenAds 将由 [[Clojure]] + [[Apache Storm]] + [[Scala]] + [[Apache Spark]] + [[Hortonworks|HDP]]构建。(2014.07.14) | ||
+ | |||
+ | OpenAds 需要更多人的参与和分享 :) | ||
http://www.facebook.com/ads 的思路值得借鉴 | http://www.facebook.com/ads 的思路值得借鉴 | ||
第20行: | 第29行: | ||
[[Image:google-ad-planner.png]] [[Image:google-ad-manager.png]] [[Image:google-adsense.gif]] [[Image:google-adwords.gif]] | [[Image:google-ad-planner.png]] [[Image:google-ad-manager.png]] [[Image:google-adsense.gif]] [[Image:google-adwords.gif]] | ||
+ | |||
+ | ==愿景== | ||
+ | [[Basic Attention Token]](基本注意力代币)给出了 OpenAds 的发展愿景 | ||
+ | |||
+ | 基于区块链技术 变革传统数字广告 | ||
+ | |||
+ | ==堆栈== | ||
+ | 基于 [[PHP]] 技术栈 [[Matomo]] + [[Revive Adserver]] | ||
+ | |||
+ | 整合 [[Haskell ecosystem]] 和 [[Erlang ecosystem]] | ||
+ | *[[Cowboy]]、[[Zotonic]]、[[RabbitMQ]]、[[Rebar]] | ||
+ | |||
+ | 核心数据库 | ||
+ | *[[MariaDB]] 默认 | ||
+ | *[[ScyllaDB]] The Real-Time Big Data Database | ||
+ | *[https://www.scylladb.com/2020/05/28/sas-institute-changing-all-four-tires-while-driving-an-adtech-engine-at-full-speed/ SAS Institute: Changing All Four Tires While Driving an AdTech Engine at Full Speed] 从 DataStax 迁至 Scylla | ||
+ | *[https://www.scylladb.com/2019/09/16/making-ad-tech-work-at-scale-mediamath-innovates-with-scylla/ Making Ad Tech Work at Scale: MediaMath Innovates with Scylla] 又一家从 [[Apache Cassandra]] 迁至 ScyllaDB 的用户 | ||
+ | *[https://www.scylladb.com/2018/10/31/scylla-summit-preview-adventures-in-adtech/ Scylla Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with Scylla] | ||
+ | *[https://www.scylladb.com/tag/adtech/ >>>更多AdTech的用户案例] | ||
+ | |||
+ | ==项目== | ||
+ | *[[Deep learning on HDP]] | ||
+ | *[[RTBkit]] | ||
+ | |||
+ | ==文档== | ||
+ | *[https://docs.huihoo.com/cufp/2013/Introducing-Erlang-to-OpenX.pdf Introducing Erlang to OpenX] [[Erlang]] | ||
+ | *[http://docs.huihoo.com/erlang/conference/euc2015/Building-a-Scalable-Real-Time-Bidding-Exchange.pdf Real Time Bidding with Erlang] | ||
+ | *[http://docs.huihoo.com/oracle/openworld/2014/THT10095-Building-a-Fully-Integrated-Marketing-Plan.pdf Building a Fully Integrated Marketing Plan] | ||
+ | |||
+ | ==厂商方案== | ||
+ | *[https://blog.twitter.com/engineering/en_us/topics/infrastructure/2020/building-twitters-ad-platform-architecture-for-the-future.html Building Twitter's ad platform architecture for the future] | ||
==图集== | ==图集== | ||
<gallery> | <gallery> | ||
+ | image:Spark-Streaming-Cassandra-Kafka-and-Akka.png|广告网络参考架构 | ||
+ | image:idc-dmp-2015.png|DMP | ||
+ | image:idc-dmp-data-market-2015.png|数据市场 | ||
+ | image:idc-dmp-and-data-market-2015.png|DMP与数据市场的关系 | ||
+ | image:idc-dmp-user-tag-2015.png|用户标签 | ||
+ | image:idc-dmp-application-scenarios-2015.png|应用场景 | ||
+ | image:baidu-ads-account.gif|百度推广管理平台账户结构 | ||
image:langtaojin.jpg|浪淘沙 | image:langtaojin.jpg|浪淘沙 | ||
− | |||
</gallery> | </gallery> | ||
− | == | + | ==链接== |
*http://openads.net | *http://openads.net | ||
*http://www.adroll.com/ | *http://www.adroll.com/ | ||
*[http://wiki.huihoo.com/images/f/f5/The-copywriting-infographic.jpg 如何写好广告文案] | *[http://wiki.huihoo.com/images/f/f5/The-copywriting-infographic.jpg 如何写好广告文案] | ||
*[http://www.w3.org/TR/tracking-dnt/ Tracking Preference Expression (DNT)] | *[http://www.w3.org/TR/tracking-dnt/ Tracking Preference Expression (DNT)] | ||
+ | *[http://www.rtbchina.com/ RTBChina] | ||
+ | *[http://www.infoq.com/cn/news/2016/02/google-flash-ads-html5 谷歌广告彻底放弃Flash,100%转向HTML5] | ||
+ | *[http://www.rtbchina.com/how-wifi-hotspot-marketing-is-related-to-mobile-advertising.html WiFi场景营销和移动广告有些什么关系?] | ||
− | [[category: | + | [[category:灰狐推广]] |
[[category:advertising]] | [[category:advertising]] | ||
+ | [[category:erlang]] | ||
+ | [[category:HTML5]] | ||
+ | [[category:node.js]] | ||
+ | [[category:cassandra]] | ||
+ | [[category:clojure]] | ||
+ | [[category:huihoo]] |
2022年10月10日 (一) 05:20的最后版本
- Advertiser – wants to advertise a product
- Agency – creates the ad components for Advertiser
- Vendor – hosts and serves ad components for Agency
- Publisher – provides the pages on which ads appear
目录 |
[编辑] 简介
商业的本质是推荐,广告其实就是推荐服务,推荐商品、服务、价值给用户。
OpenAds.NET powered by Elixir, Erlang and erlang ecosystem.(2022.10)
OpenAds 基于 Revive Adserver 分发 OpenAds 开源广告套件。
OpenAds.NET: Open Advertising Service Network, 一个开放的Advertising Networks
OpenAds 将由 Clojure + Apache Storm + Scala + Apache Spark + HDP构建。(2014.07.14)
OpenAds 需要更多人的参与和分享 :)
http://www.facebook.com/ads 的思路值得借鉴
Google 广告系统包括以下几个部分:
[编辑] 愿景
Basic Attention Token(基本注意力代币)给出了 OpenAds 的发展愿景
基于区块链技术 变革传统数字广告
[编辑] 堆栈
基于 PHP 技术栈 Matomo + Revive Adserver
整合 Haskell ecosystem 和 Erlang ecosystem
核心数据库
- MariaDB 默认
- ScyllaDB The Real-Time Big Data Database
- SAS Institute: Changing All Four Tires While Driving an AdTech Engine at Full Speed 从 DataStax 迁至 Scylla
- Making Ad Tech Work at Scale: MediaMath Innovates with Scylla 又一家从 Apache Cassandra 迁至 ScyllaDB 的用户
- Scylla Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with Scylla
- >>>更多AdTech的用户案例
[编辑] 项目
[编辑] 文档
- Introducing Erlang to OpenX Erlang
- Real Time Bidding with Erlang
- Building a Fully Integrated Marketing Plan
[编辑] 厂商方案
[编辑] 图集
[编辑] 链接
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