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OpenAds
来自开放百科 - 灰狐
(版本间的差异)
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*[http://docs.huihoo.com/erlang/conference/euc2015/Building-a-Scalable-Real-Time-Bidding-Exchange.pdf Real Time Bidding with Erlang] | *[http://docs.huihoo.com/erlang/conference/euc2015/Building-a-Scalable-Real-Time-Bidding-Exchange.pdf Real Time Bidding with Erlang] | ||
*[http://docs.huihoo.com/oracle/openworld/2014/THT10095-Building-a-Fully-Integrated-Marketing-Plan.pdf Building a Fully Integrated Marketing Plan] | *[http://docs.huihoo.com/oracle/openworld/2014/THT10095-Building-a-Fully-Integrated-Marketing-Plan.pdf Building a Fully Integrated Marketing Plan] | ||
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+ | ==厂商方案== | ||
+ | *[https://blog.twitter.com/engineering/en_us/topics/infrastructure/2020/building-twitters-ad-platform-architecture-for-the-future.html Building Twitter's ad platform architecture for the future] | ||
==图集== | ==图集== |
2020年12月9日 (三) 06:04的版本
- Advertiser – wants to advertise a product
- Agency – creates the ad components for Advertiser
- Vendor – hosts and serves ad components for Agency
- Publisher – provides the pages on which ads appear
目录 |
简介
商业的本质是推荐,广告其实就是推荐服务,推荐商品、服务、价值给用户。
OpenAds.NET: Open Advertising Service Network, 一个开放的Advertising Networks
OpenAds 将由 Clojure + Apache Storm + Scala + Apache Spark + HDP构建。(2014.07.14)
OpenAds 基于 Revive Adserver 分发OpenAds开源广告套件。
OpenAds需要更多人的参与和分享 :)
http://www.facebook.com/ads 的思路值得借鉴
Google 广告系统包括以下几个部分:
愿景
Basic Attention Token(基本注意力代币)给出了 OpenAds 的发展愿景
基于区块链技术 变革传统数字广告
堆栈
核心数据库
- ScyllaDB The Real-Time Big Data Database
- SAS Institute: Changing All Four Tires While Driving an AdTech Engine at Full Speed 从 DataStax 迁至 Scylla
- Making Ad Tech Work at Scale: MediaMath Innovates with Scylla 又一家从 Apache Cassandra 迁至 ScyllaDB 的用户
- Scylla Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with Scylla
- >>>更多AdTech的用户案例
项目
文档
厂商方案
图集
链接
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