OpenAds

2022年10月10日 (一) 05:20的最后版本

OpenAds Advertising Ecosystem

Advertiser – wants to advertise a product
Agency – creates the ad components for Advertiser
Vendor – hosts and serves ad components for Agency
Publisher – provides the pages on which ads appear

[编辑] 简介

商业的本质是推荐，广告其实就是推荐服务，推荐商品、服务、价值给用户。

OpenAds.NET powered by Elixir, Erlang and erlang ecosystem.(2022.10)

OpenAds 基于 Revive Adserver 分发 OpenAds 开源广告套件。

OpenAds.NET: Open Advertising Service Network, 一个开放的Advertising Networks

OpenAds 将由 Clojure + Apache Storm + Scala + Apache Spark + HDP构建。(2014.07.14)

OpenAds 需要更多人的参与和分享 :)

http://www.facebook.com/ads 的思路值得借鉴

Google 广告系统包括以下几个部分:

[编辑] 愿景

Basic Attention Token（基本注意力代币）给出了 OpenAds 的发展愿景

基于区块链技术变革传统数字广告

[编辑] 堆栈

基于 PHP 技术栈 Matomo + Revive Adserver

整合 Haskell ecosystem 和 Erlang ecosystem

Cowboy、Zotonic、RabbitMQ、Rebar

核心数据库

MariaDB 默认
ScyllaDB The Real-Time Big Data Database
SAS Institute: Changing All Four Tires While Driving an AdTech Engine at Full Speed 从 DataStax 迁至 Scylla
Making Ad Tech Work at Scale: MediaMath Innovates with Scylla 又一家从 Apache Cassandra 迁至 ScyllaDB 的用户
Scylla Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with Scylla
>>>更多AdTech的用户案例

[编辑] 项目

[编辑] 文档

[编辑] 厂商方案

Building Twitter's ad platform architecture for the future

[编辑] 图集

广告网络参考架构
DMP
数据市场
DMP与数据市场的关系
用户标签
应用场景
百度推广管理平台账户结构
浪淘沙

[编辑] 链接

@@ 第1行： / 第1行： @@
-Advertising Ecosystem
+OpenAds Advertising Ecosystem
 [[Image:Advertising-Ecosystem.png]]
 *Advertiser – wants to advertise a product
@@ 第6行： / 第6行： @@
 *Publisher – provides the pages on which ads appear
-OpenAds.NET: Open Advertising Service Network, 一个开放的[[Advertising Networks]]
+==简介==
+[[文件:Elixir-logo.png|right|Elixir]]
+[[文件:Erlang-logo.png|right|Erlang]]
+[[文件:Matomo-logo.png|right|Matomo]]
+[[文件:Revive-adserver-logo.png|right|Revive Adserver]]
-OpenAds 将由 [[Clojure]] + [[Apache Storm]] + [[Scala]] + [[Apache Spark]] + [[Hortonworks|HDP]]构建。(2014.07.14)
+商业的本质是[[灰狐推荐|推荐]]，广告其实就是推荐服务，推荐商品、服务、价值给用户。
-OpenAds 基于 [[Revive Adserver]] 分发OpenAds开源广告套件。
+OpenAds.NET powered by [[Elixir]], [[Erlang]] and [[erlang ecosystem]].(2022.10)
-OpenAds需要更多人的参与和分享 :)
+OpenAds 基于 [[Revive Adserver]] 分发 OpenAds 开源广告套件。
+OpenAds.NET: Open Advertising Service Network, 一个开放的[[Advertising Networks]]
+OpenAds 将由 [[Clojure]] + [[Apache Storm]] + [[Scala]] + [[Apache Spark]] + [[Hortonworks|HDP]]构建。(2014.07.14)
+OpenAds 需要更多人的参与和分享 :)
 http://www.facebook.com/ads 的思路值得借鉴
@@ 第21行： / 第30行： @@
 [[Image:google-ad-planner.png]] [[Image:google-ad-manager.png]] [[Image:google-adsense.gif]] [[Image:google-adwords.gif]]
-==简介==
+==愿景==
-商业的本质是[[灰狐推荐|推荐]]，广告其实就是推荐服务，推荐商品、服务、价值给用户。
+[[Basic Attention Token]]（基本注意力代币）给出了 OpenAds 的发展愿景
-Hadoop is Transforming Advertising
+基于区块链技术 变革传统数字广告
 ==堆栈==
-*[[SMACK堆栈]]
+基于 [[PHP]] 技术栈 [[Matomo]] + [[Revive Adserver]]
+整合 [[Haskell ecosystem]] 和 [[Erlang ecosystem]]
+*[[Cowboy]]、[[Zotonic]]、[[RabbitMQ]]、[[Rebar]]
+核心数据库
+*[[MariaDB]] 默认
+*[[ScyllaDB]] The Real-Time Big Data Database
+*[https://www.scylladb.com/2020/05/28/sas-institute-changing-all-four-tires-while-driving-an-adtech-engine-at-full-speed/ SAS Institute: Changing All Four Tires While Driving an AdTech Engine at Full Speed] 从 DataStax 迁至 Scylla
+*[https://www.scylladb.com/2019/09/16/making-ad-tech-work-at-scale-mediamath-innovates-with-scylla/ Making Ad Tech Work at Scale: MediaMath Innovates with Scylla] 又一家从 [[Apache Cassandra]] 迁至 ScyllaDB 的用户
+*[https://www.scylladb.com/2018/10/31/scylla-summit-preview-adventures-in-adtech/ Scylla Summit Preview: Adventures in AdTech: Processing 50 Billion User Profiles in Real Time with Scylla]
+*[https://www.scylladb.com/tag/adtech/ >>>更多AdTech的用户案例]
 ==项目==
@@ 第34行： / 第54行： @@
 ==文档==
+*[https://docs.huihoo.com/cufp/2013/Introducing-Erlang-to-OpenX.pdf Introducing Erlang to OpenX] [[Erlang]]
+*[http://docs.huihoo.com/erlang/conference/euc2015/Building-a-Scalable-Real-Time-Bidding-Exchange.pdf Real Time Bidding with Erlang]
 *[http://docs.huihoo.com/oracle/openworld/2014/THT10095-Building-a-Fully-Integrated-Marketing-Plan.pdf Building a Fully Integrated Marketing Plan]
+==厂商方案==
+*[https://blog.twitter.com/engineering/en_us/topics/infrastructure/2020/building-twitters-ad-platform-architecture-for-the-future.html Building Twitter's ad platform architecture for the future]
 ==图集==
@@ 第59行： / 第84行： @@
 [[category:灰狐推广]]
 [[category:advertising]]
-[[category:PHP]]
+[[category:erlang]]
 [[category:HTML5]]
 [[category:node.js]]
-[[category:spark]]
-[[category:storm]]
 [[category:cassandra]]
-[[category:scala]]
 [[category:clojure]]
 [[category:huihoo]]